Privacy Policy

Half Wild Labs Last updated: May 12, 2026

Who we are

Half Wild Labs ("Half Wild Labs," "we," "us," "our") is a design studio operated by Performance Essentials, LLC, a Virginia-registered limited liability company. Our website is halfwildlabs.com, and we can be reached at [email protected].

This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what choices you have about your data.

What we collect

We collect personal information only when you give it to us — for example, when you subscribe to our email list, download a free template, contact us, or purchase a product. The information we may collect includes:

Name — when you submit it through a form (such as our lead-magnet signup)
Email address — same context
Purchase information — if you buy a product, our payment processors (Stripe, PayPal) collect billing details and card information. We do not store credit-card numbers on our systems.
Technical information — basic browser, device, and usage data automatically collected by our website and email platform (covered in "Cookies and tracking" below)

We do not collect sensitive personal information (health data, government identification numbers, race, religion, biometric data, etc.).

How we use your information

We use your information to:

Deliver the products and services you request (for example, emailing you a free template you signed up for)
Send you marketing emails about Half Wild Labs templates, new releases, and occasional offers (you can unsubscribe at any time)
Process orders and payments through our payment partners
Respond to your questions or support requests
Comply with legal obligations such as tax recordkeeping

We do not sell your personal information. We do not share your data with advertisers or marketers other than the service providers listed below.

Third parties that help us run our business

We work with the following service providers, who process data on our behalf:

MailerLite — our email platform. They store your name, email address, and email engagement data (such as opens and clicks) so we can send you the content you signed up for. MailerLite Privacy Policy
Stripe — payment processing for direct purchases. Stripe Privacy
PayPal — payment processing for PayPal-based purchases. PayPal Privacy
Cloudflare — our domain registrar and security provider. Cloudflare Privacy
Google Workspace — email and document hosting. Google Privacy

Each provider has its own privacy practices. We encourage you to review their policies if you want to know more about how they handle data.

Cookies and tracking

Our website and emails may use cookies and similar tracking technologies — small text files stored on your device — to remember your preferences and analyze how our site is used. Most web browsers let you control or disable cookies through their settings.

Our email platform (MailerLite) tracks email open and click-through data so we can understand which content is helpful to our subscribers.

How long do we keep your data?

We keep your personal information for as long as you remain subscribed to our email list or hold an active relationship with us, and for a reasonable period afterward to comply with legal, tax, and business-record obligations. You can request deletion at any time (see "Your rights" below).

Your rights

Depending on where you live, you have the following rights regarding your personal information:

Access — request a copy of the personal information we hold about you
Correction — ask us to correct information that is inaccurate or incomplete
Deletion — ask us to delete your information ("right to be forgotten")
Unsubscribe — opt out of marketing emails at any time using the unsubscribe link at the bottom of every email we send
Object — object to certain uses of your data
Portability — request your data in a portable, machine-readable format

To exercise any of these rights, email us at [email protected]. We will respond within 30 days.

If you live in California (CCPA / CPRA)

California residents have additional rights, including the right to know what categories of personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell your personal information.

If you live in the European Union, the United Kingdom, or Switzerland (GDPR / UK GDPR)

You have all the rights listed above, plus the right to lodge a complaint with your local data-protection authority if you believe we have not handled your data properly. Our legal bases for processing your data are: (a) your consent when you sign up, and (b) our legitimate business interests in operating our business and communicating with subscribers.

International users

Half Wild Labs is based in the United States. If you access our website or services from outside the U.S., your information will be transferred to and processed in the U.S., where data-protection laws may differ from those in your country.

Children's privacy

Our products and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information from a child, please contact us at [email protected], and we will delete it.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect the most recent revision. Material changes will be communicated by email to active subscribers.

Contact us

If you have questions or requests about this policy or your personal data, please contact us:

Half Wild Labs Performance Essentials, LLC, Haymarket, Virginia, United States of America Email: [email protected]

This policy is provided in good faith and reflects our actual data practices as of the date above. It is not legal advice. We recommend reviewing this policy with a qualified attorney once Half Wild Labs generates meaningful revenue (typically Month 6+ post-launch).